- An understanding of how to rank a Web site high up in the major search engines.
- The knowledge you need to do the work yourself or supervise an optimization team or outside firm.
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJORÂ SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! â€¦ does your Web site appear in the results? At or near the top?
If not, this course can help!Â At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic toÂ yourÂ site.
SEO That Works!
Search Engine Optimization seems to be a dark art â€¦ full ofÂ confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
Is This Course for You?
Perhaps youÂ own a small business, and your success depends on your Web site. Maybe you’re aÂ Web developer, and you want to do a better job for your clients-and your clientsÂ doÂ want SEO!-or you are responsible for yourÂ employer’s Web siteÂ and are feeling pressure to get it ranked in the search engines. Or maybe you haveÂ hired an SEOÂ (Search Engine Optimization) companyÂ and are not sure that they are doing a good jobâ€¦or are about to hire an optimization company and have heard theÂ SEO horror storiesfrom friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157Â easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of aÂ powerful SEO campaign.
You’ll begin by understanding theÂ importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how toÂ pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I’ll explain the role ofÂ contentÂ – text – in your Web pages, and how to optimize the various important tags in your page. You’ll also hear aboutÂ structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You’ll learn the best ways toÂ â€œsubmitâ€ your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particularÂ Google Search Console.
You’ll also hear about what is often the hardest part aboutÂ search engine optimization, linking â€¦Â getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you’ll have aÂ solid foundation in SEOÂ and be able to optimize your site, or toÂ supervise developers and SEO firmsÂ to ensure the job is done right.
SEO really isÂ notÂ brain surgery â€¦ or rocket science. There’s so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple.Â Don’t be blinded by the science. Kent leads you through easy to understandÂ SEO strategies that really work!